To Celebrate the 163th anniversary of Mr. Jack, the history of this myth was illustrated in the shape of Jack Daniel's Old Nº7 bottle, so people could see all the legends, symbols and characters in this unique history. The poster was in many bars and it was part of the campaign which revealed all the curiosities of Mr. Jack’s history.

MY ROLE: Concept/Art direction   ILLUSTRATION: Black Madre/Motor Niveo
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